I think Ankama in general just need to have a sit down and really think about which direction they want to go and whether they're happy to continue the way they are.
I'd personally like to see them stop getting side tracked and taking staff and time away from their main projects to create games which won't and never will generate an audience or a profit margin. Instead they could be working on their own form of project such as dofusplanner or something similar i.e dofusgo, there's no excuse as to why their player base as beaten them to create such things.
Another issue I find is that -
A. Subscription expenses are extortionate, if I sub 8 characters every month it'll cost me roughly £32, or £380 a year, give or take, which makes you ask yourself, who are Ankama's target audience? And to subscribe 8 accounts through kamas is near impossible.
B. They REALLY need to stop adding pre-existing, rare and expensive cosmetics into ogrine packages, imagine playing the game for years and years, finally being able to afford a cosmetic that you've wanted, only for them to add it to a package a week later, causing you to lose your dofus careers worth of savings. There's other ways to push profit margins and revenue, whether it's through marketing or advertisements.
C. Are they ever going to try and push dofus in other countries through advertisements? It's a worrying thought for a player of the international community to constantly see our numbers dying, in all honesty we may as well all be merged into French servers, at the moment we're just waiting to die out.
D. Isn't it about time guilds were revamped, maybe something past just obtaining level200? infact, whilst they're at it they may as well work on the flop that alliances have always been. Give us a reason to actually be part of an alliance.
E. Community events? I don't remember the last time a mod logged in game to organise something for the community other than maybe to hand out a few fireworks. 1.29 days where they'd organise guild 8 v 8's, PvP tournaments, GOULT FFS!?! given that these are all PvP orientated, but I tell you now, there were thousands of players, even on shika at the time, flooding In to be a part and see what was going on.
F. I mean, what even is the use of prospecting anymore? It's completely and utterly lost it's value through achievement drops and dofus questlines to the point where half of the new end game gear doesn't even include prospecting anymore, because guess what? Even ankama realise it's pointless. Want 8 of a certain drop per character per fight? Use some idols.
G. Dungeons and access to dungeons, crafting certain keys are near impossible for you to obtain in masses such as royal rainbow blop or dreggon dungeon, the recipes are extremely outdated and so are the amounts of experience you gain from the majority of dungeons, -nidas with 20000 idol score.
H. Give us an actual decent service with decent response times and informative replies to issues, with a much better attitude than copy/paste replies.
All in all there's been far too many neglected aspects of dofus and I honestly believe it's down to mismanagement, not really knowing which direction they want to take the game and throwing staff onto unwanted spin off games rather than fixing/updating what could be a GREAT game.